A successful ecommerce store is born from website traffic and conversions. While many online stores focus on website traffic, increasing onsite conversions is just as important. Luckily, you can increase your conversions with just a few changes to your website.
High Quality Images
Image quality for e-commerce sites is a top priority. Today, people have high expectations of images, but it is also a chance to present your products in an accurate and attractive way.Don't miss this opportunity to improve your conversions.
High-quality images affect how customers perceive your business, but they also help your website rank higher in search engines, and you may want to tag your images with his SEO tag. Please do not forget. Also, create a series of images to give your customers the big picture.
More payment options
Another way to speed up the checkout process is to introduce more payment options. Trusted payment methods such as ApplePay, GooglePay, and PayPal not only legitimize your website, but also increase customer confidence in their purchases and simplify the process.
When customers visit your checkout page and see that you've accepted major payment methods, they immediately know they're trustworthy and that the checkout process is fast and secure. All of this leads to higher conversion rates on your ecommerce site.
There is a reason why companies use influencers for marketing. Not only do they have an emotional connection with their audience, they showcase their product and show potential customers how it can improve their lives. But you don't need influencers for that.
Video demonstrations may not be as emotionally compelling as influencer marketing, but they show the practical side of your product without reading, and can help improve conversion rates. Stand in front of the camera and shoot a demo video of your shop.
Increasing conversion rates is often about streamlining the sales funnel. The easier the process of identifying and purchasing products, the more likely you are to convert website visitors into paying customers. One of the best ways is to offer free shipping.
If your e-commerce store doesn't offer free shipping to your customers, you'll need to perform additional calculations before purchasing the product. It may not seem like a big deal when you want a product, but many times the buying decision is a difficult one and free shipping is what makes the difference.
This is another example of streamlining the sales funnel to speed up product purchases. You're always reducing the friction between someone deciding to buy something from your store and getting paid. Amazon does this with the Buy Now button.
A Buy Now button is the perfect way to lead customers to purchase from your product, and Amazon already has a lot of customer information, so it can do this. If you want to streamline the process, consider the checkboxes and register options for faster checkouts in the future.
Paul was included as a SEO contributor in a book called Digital Marketers Sound Off. He was one of 101 accomplished digital marketing specialists sharing their favourite tools, tips, tactics, and predictions for the future.