If your content isn't performing as well as you'd like, it may be because you're not focusing on SEO. Here are his 5 basic SEO strategies that can help you increase your search traffic.
Maximize title tag
Maximize content tiles. This is one way to get your content off to a great start. The title tag is the first thing a user sees in your content, so it should work for both humans and Google.
It should grab the user's attention and make them want to click. You also need to make the most of the data behind what you're searching for. Include your target keyword in the title as it may attract organic traffic.
Use visual content
Is it easier to see an image or a block of text? Most people find it easier to see a picture.
The content should be filled with lots of visual content such as sample images and infographics. Try to make your content as engaging as possible to attract more organic traffic.
Give searchers what they're looking for
Google wants your website to not only attract visitors, but keep them there. This shows your website offers what they are looking for and boosts your Google ranking.
Do this by creating and presenting great content. If your content answers all of your consumer's questions, but doesn't get a lot of organic traffic, it can be visually unappealing. Also, the content should be easy to read.
Avoid blocks of text by separating paragraphs with spaces and writing short sentences. I need a lot of white space on the page.
This is one of the most overlooked organic SEO strategies, but one of the most important.
A backlink is a link on an authoritative website that points to your page. A high number of backlinks indicates to Hoogle that your website is a source of quality information and content that can improve your rankings.
The best way to get backlinks is to contact us via email. Find a website page that seems relevant to your content. Send the owner of this website a short, friendly, personalized email. Do this for any website that you think would benefit from your link.
This helps build backlinks for SEO, but also as a way to build B2B relationships.
Your content must work with Google's search algorithms. Google attaches great importance to high-quality content with strong keywords.
Start your keyword research with tools like Ahrefs, Moz, and Semrush. Find words with high search volume and low competition. Once you've set your keywords, use them throughout your content. It should be placed in the title tag, the first paragraph, and the last paragraph.
Using keywords effectively can increase your organic search traffic and help algorithms find you.
Paul was included as a SEO contributor in a book called Digital Marketers Sound Off. He was one of 101 accomplished digital marketing specialists sharing their favourite tools, tips, tactics, and predictions for the future.