If you're familiar with SEO, you know that Google algorithm updates are very common. Staying up to date with the latest information and publications about Google's algorithm updates is an important part of the job of any good web professional. Implement the most effective SEO strategies that produce amazing results.
Useful content update in August
So what is the August Helpful Content Update? The August Helpful Content Update rolled out on August 25th and took up to two weeks to complete. This content update was created specifically for spam or low quality content that is not only beneficial or helpful to real web users, but also specifically created to improve your search engine rankings . So the main reason for the new update is to limit the amount of bad content that ranks well but isn't considered valuable to searchers. On the plus side, Helpful Content Updates actively rewards quality content, promoting sites that provide insightful and interesting posts that actually benefit readers, making them more beneficial to everyone. Create an enjoyable web experience. Google is constantly improving and adjusting its algorithms to help its search engine provide a better user experience, and the overall quality and value of search results is a big part of what makes Google the most popular search engine. I have to say that I am contributing.
Once the August Helpful Content Update is fully rolled out, algorithms will automatically run and update regularly as we evaluate content quality. Since this is a site-wide signal, Google is actively reviewing content across the site, not just his one article, to make decisions. As a result, all penalties may apply site-wide rather than downgrading items individually (although this has not yet been confirmed). Google provides guidelines for creating truly valuable content that appears to align with previously recommended EAT principles.
EAT came to attention after Google's May 2019 update, which made significant changes to its quality policy. The principles of EAT are:
Was the content written by an expert or someone who knows the topic? Google states that the level of expertise should actively support the topic of the published page.
Is the content source reliable? Is the source related to other popular or proven reliable sources? Google looks for sites that are well-known within the industry or that can prove to be leaders in a particular topic, topic, or industry.
Is the published content as true and accurate as possible? Is the source of the content trustworthy? Google sets a higher bar for YMYL topics.
Longer lengths build higher levels of trust.
Paul was included as a SEO contributor in a book called Digital Marketers Sound Off. He was one of 101 accomplished digital marketing specialists sharing their favourite tools, tips, tactics, and predictions for the future.